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Julius van de Laar

Expert as Campaign and Strategy Consultant
Julius van de Laar: BIG DATA - The digital way to the White House.

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Biography

Julius van de Laar has worked as a campaign and strategy consultant for profit and non-profit organizations.

After studying Political Science and Communication in the USA, van de Laar dedicated two years to serving as a full-time campaigner on Barack Obama’s presidential campaign. After Obama’s election victory, he brought his expertise as an external consultant to the 2009 German Bundestag election campaign. He subsequently held the post of director and spokesman of the German section of the campaign organization Avaaz.

Lecture title 1. Unlocking the DNA of mobilization: Strategies and tools for integrated campaign management 
•    How can big data be used in marketing to effectively identify and approach target groups in the social web? Which factors are crucial in order to mobilize people with messages? Open up new vistas for your online campaign strategy based on professional data-driven management.
•    Strategically sound and practically proven, Julius van de Laar shows with the help of concrete best-practice examples how campaigns can be successfully orchestrated and which strategies and tools lead to success. 
•    Van de Laar also illustrates how target groups can be mobilized with the support of technological innovation, data analyses and integrated multi-channel marketing. He also shows how the principles of communication can be transferred to Germany and corporate communications.
 
Lecture title 2. Big data as a decisive factor for success: Strategies and tools for integrated campaign management:
•    How can big data be used in marketing to effectively identify and approach target groups in the social web? Which factors are crucial in order to mobilize people with messages? Open up new vistas for your online campaign strategy based on professional data-driven management.
•    Strategically sound and practically proven, Julius van de Laar shows with the help of concrete best-practice examples how campaigns can be successfully orchestrated and which strategies and tools lead to success. 
•    Van de Laar also illustrates how target groups can be mobilized with the support of technological innovation, data analyses and integrated multi-channel marketing. He also shows how the principles of communication can be transferred to Germany and corporate communications.

Lecture title 3. Message, Money, Mobilization: On the home straight for the White House
•    The State Of The Race: Who has the edge in the race for the White House four months prior to the election date?
•    Inside The War Room: What do the inner workings of a billion-dollar presidential campaign look like and how are decisions made? 
•    Integrated and data-driven campaigning: What roles do big data and micro-targeting play in digital campaigning and what can we learn from this?
•    Status quo or change: What political consequences do we have to brace ourselves for?

As chief of staff in Ohio, van de Laar also worked for Barack Obama’s second election campaign. Ohio is one of the key swing states – and was ultimately decisive in returning Obama to the White House for a second term as President of the United States.

Today van de Laar advises NGOs, political organizations and companies on strategic direction and the development and implementation of specific campaigns. He focuses on themes such as story-telling, multi-channel campaigning, membership recruitment and mobilization, fundraising, social media and digital CRM strategies.

Besides the above, he also comments and regularly offers analysis on current political affairs in the public media, holds seminars, workshops and lectures on topics such as digital campaigning, story-telling, fundraising and political communication.

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Video & Audio
  • Julius van de Laar on CNN - Clinton dominates first democratic debate
  • Julius van de Laar ARD Tagesschau 2015 State of the Union Rede von Barack Obama
  • Julius van de Laar auf n-tv zum US Präsidentschaftsdebatte
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