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Michaela Merk

Expert in Transforming Sales Teams into Customer Focus Brand Ambassadors. Specialized in Retail, Brand and Digital Excellence, Author
Michaela Merk: Service Sense in the Digital Age.

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Biography

Dr. Michaela Merk - Expert in transforming sales teams into customer focused brand ambassadors.

Dr. Michaela Merk is an international business speaker, trainer, author and professor specialized in retail, brand and digital excellence through relationship management. Her focus is to help companies transform their sales and service teams into brand ambassadors in order to generate an unforgettable customer experience. She shows how customers expectations have changed in a growing connected world and how your teams can generate an unprecedented customer experience in the traditional sales and service environment. Digitalization requires growing humanization!

Speaking Topics:

360°Sales and Service Excellence:     
The art of recruiting, managing and developing your teams into brand ambassadors

Service Sense in the digital age:   
A strategic challenge for offering service excellence to connected customers

Managing your teams in times of change:
Relationship strategies for more motivation and loyalty

The codes of luxury:                   
The art of selling and serving in a world of excellence

Mastering the new retail reality:          
Innovations and trends in the digital age

Women Branding Power:                                   
The 10 secrets for  women to succeed

Michaela Merk acquired her solid expertise by managing and coordinating up to 1000 sales associates for international premium and luxury brands who service the most demanding customers.  In addition, she advises companies in their digitalization process in order to help them master the new retail reality.

As a highly demanded speaker and trainer in English, French and German she gives conferences in over 20 countries around the globe. Every year she speaks to over 5000 people. In her dynamic keynotes and highly interactive trainings she fascinates through in-depth know-how, hands-on content and a shining personality. Her  clients, among others L’Oréal, LVMH, Chanel, Rolex, Four Seasons Hotels, Nespresso, Pierre Fabre or real estate franchise corporations like Laforêt, invite her to learn from her extensive marketing and retail management experience.

Besides her business career she is an associate professor at Paris Dauphine University in luxury marketing, retail and digital management and lectures at several world leading business schools like ESSEC, University of St Gallen and International University of Monaco. Michaela Merk holds a PhD degree in marketing from the Doctoral School of Paris (Sorbonne & HEC). She is the author of the bestselling management book "Luxury Sales force Management" (Palgrave Macmillan).

Publications
  • Bild Michaela Merk: Luxury Sales Force Management
  • Bild Michaela Merk: Manager Les Vendeurs Du Luxe
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Video & Audio
  • Michaela Merk Speaker - Branding, Retail and Digital Experience
  • Michaela Merk Vortrag beim Textilwirtschaft Jahreskongress - Deutsch
  • Michaela Merk speaks at L'Oreal Global Pharmacy Summit Barcelona - Englisch
  • Michaela Merk sur "Renforcer le Réseau", Convention in Fränzösisch
  • Michaela Merk talking about Female Branding Power in China - Englisch
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