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Hans-Georg Häusel

Psychologist! Leading Expert on Neuro-Marketing and Research. Storytelling.

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Biography

Dipl. Psychologist, Chief Executive Officer Gruppe Nymphenburg Consult AG, Munich.

Author of the bestsellers "Think Limbic! – Die Macht des Unbewussten verstehen und nutzen für Motivation, Management und Marketing" (2000/2003) and "Brain Script / Brain View – Warum Kunden kaufen" (2004/2008) and "Neuromarketing" (2007).

Promotion at Prof. Dr. med. Dr. phil. Brengelmann, Director at the Max-Planck-Institut for Psychiatry, Munich and Prof. Dr. Bäumler, Technical University Munich.

Within the scope of marketing brain research and its transfer to questions of consumers´ behaviour, marketing and brand management he is seen as one of the leading experts. Among his advisory customers there are a lot of international manufacturers of branded goods, business groups as well as service companies and
banks. He is a member of the Competence Board of the german journal "Focus" and of the scientific advisory board of the journal "NeuroPsychoEconomics".

With his fascinating and innovative approach, Dr. Häusel is a requested Keynote-Speaker on many national and international events. In the year 2008 he has been awarded by Unternehmen Erfolg® one of the 10 best speakers in the german speaking world.

Publications
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Images
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