HANS-GEORG HÄUSEL - Dipl. Psychologist, Chief Executive Officer Gruppe Nymphenburg Consult AG, Munich.
Author of the bestsellers "Think Limbic! – Die Macht des Unbewussten verstehen und nutzen für Motivation, Management und Marketing" (2000/2003) and "Brain Script / Brain View – Warum Kunden kaufen" (2004/2008) and "Neuromarketing" (2007).
Promotion at Prof. Dr. med. Dr. phil. Brengelmann, Director at the Max-Planck-Institut for Psychiatry, Munich and Prof. Dr. Bäumler, Technical University Munich.
Within the scope of marketing brain research and its transfer to questions of consumers´ behaviour, marketing and brand management he is seen as one of the leading experts. Among his advisory customers there are a lot of international manufacturers of branded goods, business groups as well as service companies and banks. He is a member of the Competence Board of the german journal "Focus" and of the scientific advisory board of the journal "NeuroPsychoEconomics".
With his fascinating and innovative approach, Dr. Häusel is a requested Keynote-Speaker on many national and international events. In the year 2008 he has been awarded by Unternehmen Erfolg® one of the 10 best speakers in the german speaking world.