Steffen Greiner (1971), former tennis player, holds university degrees in media studies and international economics. He is regarded as one of the leading specialists in the endorsement of international sports personalities (Quote: Bernd Scherer, international management consultant at Bernd Scherer Training® , August 2009).
Prior to co-founding TruStar, he held, inter alia, the post of Head of Sport & Entertainment Group at the world’s second-largest bank HSBC. Here he was responsible for developing and establishing a global business segment focusing mainly on clients in the fields of tennis, football and Formula 1.
His varied management positions have allowed him to accumulate solid, practice-oriented experience in sales, marketing and global management.
Steffen Greiner and football world champion Karl-Heinz Riedle founded the Switzerland-based sports and entertainment management company TruStar AG in January 2007. As owner and CEO, Steffen Greiner is responsible for leading the company and shaping its strategic orientation, while also personally managing relationships with top-class athletes and sports personalities.
In 2010 Steffen Greiner launched International Wealth Advisors Switzerland, going on to establish the IWA Group as an international Family Office in the sports and entertainment sectors. The group’s core business lies in advising a limited number of international clients from the fields of football, tennis and Formula 1 in wealth management and private equity.