Lord Sebastian  Coe

President London Olympics 2012
Winning in Business-Winning in Sports-Winning the Olympics!

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Lord Coe is Chairman of the London Organising Committee for the Olympic Games. Using all his political skills and strategic know-how, he famously led the bid to host the world´s biggest sporting event in 2012. It was the same determination that had earlier helped him become one of the greatest athletes of his generation.

On the track Seb set twelve world records over four distances, achieving four gold and three silver medals in the Olympics and European Championships. He tells the story, from the moment
he was inspired as a child by a local hero to his father´s grueling coaching routine, in his new book - The Winning Mind.

In his equally inspiring speech Seb talks about the setbacks and the hard graft as well as the victories. He explains how he beat the competition by facing down everything in training, by minimizing the variables and maintaining focus. He now applies a similar approach in his leadership role, encouraging others to fulfill their own potential.

Seb has an unusual depth and breadth of experience. After retiring from competitive athletics he entered Parliament as MP for Falmouth and Cambourne, then served as a Government whip and as Private Secretary to William Hague (- the subject of numerous entertaining anecdotes). He also became an advisor to Nike and established a chain of health clubs.

Alongside his Olympic responsibilities, Lord Coe is Vice President of the IAAF and sits on the committee bidding for England to host the World Cup in 2018. He was named the ´Greatest Briton´ in the first Morgan Stanley Awards.

Lord Sebastian Coe is represented by Premium Speakers Switzerland. We are looking forward to talking to you about having Lord Coe at your next event.
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  • Bild Luzerner Zeitung, 8. März 2012
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Video & Audio
  • Seb Coe at the London Business Forum
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